Innovative future of real estate market in Ukraine will be the main topic of discussion at UREC Innovations Conference 2011.

November 23 in the NSK "Olympic" (Champions Hall) will be the first event of Ukrainian Real Estate Club, dedicated to the innovative future of the real estate market of Ukraine - UREC Innovations Conference 2011. Conference participants will discuss the practical application of innovation in the design, construction, development and property management. Among the innovative areas experts will explore both the technical and commercial innovations, which are demanded by the market and provide effective professional growth and development of branch business.

Most actual for local market issues will discuss by leading international and Ukrainian experts in real estate, having a successful experience of using of modern technologies in this segment.

Also as part of UREC Innovations Conference 2011 will open a show room solutions for projects and real estate.

The main themes of the conference will be:

• standards and economic feasibility of "green building";
• complexity of the implementation of innovative solutions on the Ukrainian construction market;
• The role of western architects and designers in developing by the market of new technologies;
• foreign and local experience of innovation;
• perspective innovative solutions in construction;
• innovative technologies in the management of real estate;
• new technologies for increasing attractiveness of the property.

Directions of innovation activity in real estate today there are quite a lot. So, there are many programs that allow perform calculations on the costs and consumption of materials and labor at the stage of architectural development. Another trend is the building management automation - the latest software and information technology to optimize the object exploitation and improve its economic attractiveness.

The purpose of UREC Innovations Conference 2011 will be to find ways to apply and adapt these innovations and global experience in real estate on the local market. Indeed, not all modern solutions can be applied in Ukraine, due to the current status of cities, the climate and the mentality of people, as well as hard technical regulations that restrict the activities of architects and builders. Innovative solutions requires long and complex approval procedures and certification, and very important here teamwork of all levels and all market players.

Without innovation in the modern world can not do. World trends, new information technologies, new approaches to personnel management - all these can and should be applied in practice and in Ukraine. To learn new techniques and technologies to be able to use them in time, to extract all the potential benefits of innovation - that's one of the most important tasks of all the participants in the market today and in the short term.